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Your website is the virtual, and very often the first experience that your customers and prospects will have of your business. It is for this reason that your website must be designed to convert visitors to customers, to encourage existing clients to share your products/services, to spend more and ultimately leave your customers and prospects with a clear, positive impression of your business.
Visitors to Customers
How your website content is structured needs to be as simple as possible and must appeal to your target market in order to engage your customers.
Branding - The Look
The design of your website should promote your branding and this refers to the integration of not only the website design elements that complement your logo, but also the style, colours and layout which enhance the image that you wish to portray to your customers and prospects.
Navigation - The User Experience
Making information both visible and easy to access is imperative. A logical layout will make it easy for prospects to take the next step, or to take action. A good website design promotes customer engagement.
SEO - Your Findability
A good website design will not achieve results in isolation. The development of your website, as well as all the search engine optimisation considerations need to be incoroporated in order to ensure the optimal visibility of your website online.
The Formula, established 1995, with over 18 years' experience in website design, is arguably one of the top Cape Town Website Design Agencies.
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What Will Good Website Design
Do For Your Business?
A well planned and professionally designed website will ensure that you are able to generate a specific response from your target market, which will in other words, increase the number of sales or sales leads that you receive from your website. The Formula is a reputable Agency with a team of creative designers and experienced developers.