In Social Media – What is Seen is What is Remembered!
The social media landscape is an ever changing one. New strategies and tactics are constantly being employed in an attempt to grab and retain audience engagement. ... Read More
Shouldn’t you be Pioneering Short Video in South Africa?
By now you will have undoubtedly heard of Vine – the mobile app that lets you share images and 6 second videos on Twitter. What you may have also heard is that Instagram, an image sharing app which is owned by Facebook, recently launched their video sharing feature which offers 15 second clips. ... Read More
To Do Social Media Well, You Must Get Personal!
Business is becoming increasingly driven by technology and in many cases – automated. Whether its an email auto response we receive, or a call centre we need to deal with, or even systems that check whether we’re due for a credit increase at the bank – we’re engaging with each other through technology far more than we are personally. ... Read More
The Top 5 C’s of Successful Social Media Marketing
So you have a Facebook, Twitter, LinkedIn and even possibly a Google+ account for your business. You post on these platforms fairly regularly – but you’re a little miffed at the fact that your phone isn’t ringing off the hook with customers, or that your posts haven’t gone viral. ... Read More