The sales, marketing and customer service landscape is continually and swiftly evolving. Where in the past, contact centres, inbound and outbound sales reps and traditional marketing were sufficient to deal with queries, create awareness and demand, customers are seeking more from the organisations they support. ... Read More
Who loves phoning a call-centre? Please raise your hands! No takers? Well this is hardly surprising. While this article is not about call-centres per se, nor about the level of service one typically receives from them, they do epitomise what has happened to the level of service that a broad-spectrum of companies (particularly larger ones) offer. ... Read More