Mobile Marketing

With a current market penetration at 51% (as at December 2015) – up from 40% in 2013, an increasing number of South Africans are using Smartphones. The country has been earmarked by technology manufacturers as the next most viable marketplace for Smartphones and this will drive penetration even further in the coming years ... Read More

South Africa is poised to experience a rapid increase in the ownership and use of smartphones in the near future. With a current 31% penetration of smartphones in the country, there is already a great incentive for organisations to seriously begin considering the inclusion of more advanced and diverse mobile marketing tools within their overall marketing strategies. ... Read More

Short video’s used for branding and promotion are becoming an increasingly popular and important aspect of content marketing. According to Cisco, video will account for 69% of all consumer traffic by 2017, while the latest figures tell us that every 5 tweets on Twitter contain a Vine link, Instagram videos enjoy twice the engagement of Instagram photos and 40% of the 1000 most shared Instagram videos have come from brands! ... Read More