Digital Marketing

Common Digital Marketing Mistakes You Obsoletely Need To Avoid

Launching a digital marketing campaign is exciting and businesses always look forward to quickly seeing results from their digital marketing investments. The truth is however, that digital marketing campaigns do not always work as intended and when they don’t, there is always a reason for the failure. ... Read More

Marketing Strategies Must Become Mobile-Centric

With a mobile penetration rate in excess of 128%, there are more active SIM cards in South Africa than there are people. To date, some 10 million smartphones have been sold in South Africa and an increasing number of people are using their phones to browse the internet. ... Read More