Content Marketing

Are you engaged in random acts of content marketing, or are you producing content as an alternative form of advertising? These are just two reasons why your content marketing may not be working for you! ... Read More

If 87% of buyers say that online content has a major or moderate impact on vendor preference and selection, then why is it that so many South African companies and individuals appear to be disinclined to create and publish valuable content online? ... Read More

80% of business decision-makers and 70% of consumers would prefer to get company information in a series of articles rather than an advertisement. ... Read More

Since Google’s most recent update to its algorithms Panda and Penguin, there is much discussion around whether keywords are still a relevant part of SEO and Content Marketing. ... Read More