Posts Tagged ‘brand awareness’

Common Digital Marketing mistakes you absolutely need to avoid…


Launching a digital marketing campaign is exciting and businesses always look forward to quickly seeing results from their digital marketing investments. The truth is however, that digital marketing campaigns do not always work as intended and when they don’t, there is always a reason for the failure. Let’s take a look at some of the ...Continue Reading

Read more

Taking the ROI Journey in Content Marketing

Posted on: in Content Marketing The Formula Digital Marketing

80% of business decision-makers and 70% of consumers would prefer to get company information in a series of articles rather than an advertisement.

If you are looking for validation as to why you should either start, or continue with your content marketing efforts, then this statement really confirms the reason why content marketing is a crucial consideration in your overall marketing and sales strategy.

Read more

Quantity vs. Quality – The Best Approach for Internet Marketing

Posted on: in Internet Marketing The Formula Digital Marketing

The debate over whether quantity is preferable to quality applies to virtually every sphere of marketing. In this post, we are going to take a look at how this applies to Internet Marketing. The object of internet advertising is to drive traffic to your website, while social media networking and content marketing fulfil the rest ...Continue Reading

Read more

Does Internet Advertising Still Work?

Posted on: in Internet Marketing The Formula Digital Marketing

Despite the fact that the bulk of marketers worldwide have in recent months readily shunned internet advertising in favour of their current darling ‘content marketing’, we believe that there is still a very valid place in the marketing mix for internet advertising.

Depending on your objectives, your products and services and the habits of your target market, internet advertising may be the best way to grab the attention you need.

Read more

Social Media Marketing – it’s not a question of ‘if’ – but ‘when’!

Posted on: in Social Media Marketing The Formula Digital Marketing

Deep down, every business owner and manager responsible for any part of promoting the company image knows one truth – that Social Media is one of those inevitable tools that will have to be incorporated into the marketing mix sooner or later.

Read more