Posts Tagged ‘south africa’


Your Top 10 Mobile Marketing Questions Answered

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Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing has not yet achieved much popularity in South Africa. For the most part, it is financial services, such as insurance and banking, as well as retail companies that have adopted mobile marketing as part of their overall marketing strategy.

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In Social Media – What is Seen is What is Remembered!

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Posted on: in Social Media Marketing The Formula Digital Marketing


The social media landscape is an ever changing one. New strategies and tactics are constantly being employed in an attempt to grab and retain audience engagement.

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Does one size fit all for mobile marketing?

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Posted on: in Mobile Marketing The Formula Digital Marketing


According to the Adobe Digital Index, tablets have become the primary device for mobile browsing in the developing world, while the Accenture Mobile Web Watch Internet Usage Survey, has discovered that South Africa and Brazil are ranked as the highest users accessing the internet on mobile devices. In both studies, tablets and smartphones are the devices upon which the research findings have been based.

While smartphones are currently the primary means of access, with the predicted increase in the widespread purchase of cheaper 7 inch tablets which are now available on the market, a growing range of internet enabled devices needs to be considered in marketing – because the dynamics of each differs significantly.

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