Posts Tagged ‘smartphones’


Understanding Mobile Marketing in today’s World Our Frequently Asked Questions Answered!

main
Posted on: in Mobile Marketing The Formula Digital Marketing


With a current market penetration at 51% (as at December 2015) – up from 40% in 2013, an increasing number of South Africans are using Smartphones. The country has been earmarked by technology manufacturers as the next most viable marketplace for Smartphones and this will drive penetration even further in the coming years. Of that 51%, a whopping 95% of Smartphone users use their devices every day for email and web browsing. Mobile marketing, has therefore become something for companies to seriously consider. In this post, we will answer some of the leading questions that our clients ask.

Read more

Your Top 10 Mobile Marketing Questions Answered

Mobile marketing
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing has not yet achieved much popularity in South Africa. For the most part, it is financial services, such as insurance and banking, as well as retail companies that have adopted mobile marketing as part of their overall marketing strategy.

Read more

Does one size fit all for mobile marketing?

mobile-marketing_s1
Posted on: in Mobile Marketing The Formula Digital Marketing


According to the Adobe Digital Index, tablets have become the primary device for mobile browsing in the developing world, while the Accenture Mobile Web Watch Internet Usage Survey, has discovered that South Africa and Brazil are ranked as the highest users accessing the internet on mobile devices. In both studies, tablets and smartphones are the devices upon which the research findings have been based.

While smartphones are currently the primary means of access, with the predicted increase in the widespread purchase of cheaper 7 inch tablets which are now available on the market, a growing range of internet enabled devices needs to be considered in marketing – because the dynamics of each differs significantly.

Read more