Posts Tagged ‘quality content’


Taking the ROI Journey in Content Marketing

roi
Posted on: in Content Marketing The Formula Digital Marketing


80% of business decision-makers and 70% of consumers would prefer to get company information in a series of articles rather than an advertisement.

If you are looking for validation as to why you should either start, or continue with your content marketing efforts, then this statement really confirms the reason why content marketing is a crucial consideration in your overall marketing and sales strategy.

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Why You Need to Beat a Short Attention Span with Great Content

attention span
Posted on: in Content Marketing The Formula Digital Marketing


How long is your attention span? If you aren’t sure – take this test to find out.

According to recent statistics, the average human being today has an attention span of roughly 8 seconds. Tweet this

This is one second less than a goldfish and is also down from 12 seconds in 2000. Could it be that our attention span will reduce even further in the coming years?

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Content Marketing – is more, better?

content-marketing_s1
Posted on: in Content Marketing The Formula Digital Marketing


34.8% of marketers are planning to focus their attention on content marketing in 2013, this up from 18.9% in 2012 according to the recent ’2013 State of Content Marketing Study’ released by Copypress – an online content producer. Read the full report HERE.

With the rise in the realisation that as an important part of the marketing mix, we need to increase our content marketing activities, the danger lies in the rampant belief that more content is better. This is not necessarily the case.

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