Posts Tagged ‘online marketing’


5 Reasons Why Content Marketing Helps Start-ups Succeed

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Posted on: in Content Marketing The Formula Digital Marketing


There is very little in the world of entrepreneurship that can be quite as hair raising, as launching a start-up business and doing the right things in the beginning to make sure that it succeeds! According to a statement made in 2013, by Trade and Industry Minister Rob Davies, 5 out of 7 new small businesses fail within their first year.

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Did you know that you’re an Industry Expert? Now it’s time to share!

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Posted on: in Content Marketing The Formula Digital Marketing


One of the keys to successful content marketing, is your ability to position yourself, or your brand and your organisation as a thought leader, expert or authority within your industry. Your winning content marketing recipe will include: targeted custom, or authored content that is of high value to customers and prospects, delivered regularly via your ...Continue Reading

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Why Images and Videos are Critical to your Internet Marketing Strategy

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Posted on: in Internet Marketing The Formula Digital Marketing


A recent study has found that tweets with images receive 18% more clicks, 89% more favourites, and 150% more retweets than those without, while another source reveals that online articles with images, garner 94% more views that those who have none. These are just two statistics which prove that images and videos are absolutely essential ...Continue Reading

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Keeping up with the Jones’s – is Your Website ‘On-trend’?

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Posted on: in Web Design The Formula Digital Marketing


Web design sells – there is little doubt about that. Often described as the ‘Virtual Shop Window’ of a business, your website should showcase your products and services in a manner which is appealing to your customers. If you fail to achieve this, you run the risk of your prospects going elsewhere to procure what ...Continue Reading

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Marketing Strategies Must Become Mobile-Centric

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Posted on: in Mobile Marketing The Formula Digital Marketing


With a mobile penetration rate in excess of 128%, there are more active SIM cards in South Africa than there are people. To date, some 10 million smartphones have been sold in South Africa and an increasing number of people are using their phones to browse the internet. In addition, Samsung is set to supply ...Continue Reading

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