Posts Tagged ‘online advertising’


Is Web Design and Web Development a Dying Trade?

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Posted on: in Web Design, Web Development, Website Design The Formula Digital Marketing


With the profusion of free and low cost website builders online that are offering an increasingly diverse range of perfectly reasonable website layouts, is it possible that website design and development services, offered by online marketing companies such as The Formula, could be a dying trade? Certainly within the low cost, subscription based offerings, there ...Continue Reading

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5 Essential Steps to Launching your New Website

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Posted on: in Website Design The Formula Digital Marketing


Most of us relish the anticipation of proudly introducing to the online world, the company we’ve worked so hard to build. There is an undeniable excitement and satisfaction that comes with showing off our new brand, our products and our services! If however like most people, you don’t work with websites every day, the prospect ...Continue Reading

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The top 10 questions you should be asking before you hire your web design company

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Posted on: in Website Design The Formula Digital Marketing


For many business owners, appointing a website design and development company can be a bit of a nail-biting experience. This is a field where most people who don’t work in the online marketing industry, tend to feel a little overwhelmed and lost. Ultimately, you want to hire a web design and development firm that will ...Continue Reading

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Should I Optimise or Advertise? Striking the Balance between SEO and Online Promotion!

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Posted on: in Internet Marketing The Formula Digital Marketing


When clients approach us wanting to increase their sales through internet marketing, we are often asked by the client whether they should invest their budget in their website and search engine optimisation activities, or whether they should look at online advertising for best results.

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Mobile Marketing – keep up or lose out

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Posted on: in Mobile Marketing The Formula Digital Marketing


According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

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