Posts Tagged ‘mobile marketing’


WHAT? You haven’t optimised your email for mobile yet? C’mon you’re missing out!

businessman
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing remains fairly unchartered territory in South Africa. While some larger organisations have dabbled in a variety of mobile marketing campaigns, most medium size companies and SME’s are still hesitant to fully incorporate mobile marketing as an integral part of their overall marketing strategy. This scenario needs to change however. And for good reason. ...Continue Reading

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Mobile Marketing – keep up or lose out

mobi
Posted on: in Mobile Marketing The Formula Digital Marketing


According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

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Your Top 10 Mobile Marketing Questions Answered

Mobile marketing
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing has not yet achieved much popularity in South Africa. For the most part, it is financial services, such as insurance and banking, as well as retail companies that have adopted mobile marketing as part of their overall marketing strategy.

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4 Steps to Building a Solid Opt-in Mobile Subscriber List

mobile-image
Posted on: in Mobile Marketing The Formula Digital Marketing


Waiting to start mobile marketing until you have a mobile database is impossible – in order to build a mobile marketing database you will need to do some mobile marketing.

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4 Great Sources to Help You Understand Your Mobile Market

Understand Your Mobile Market
Posted on: in Mobile Marketing The Formula Digital Marketing


Traditional print advertising is expensive and remains challenging when it comes to accurately determining market engagement, while online marketing campaigns are comparatively cheap and enable the cross-analysis of both engagement and conversion, owing to the availability of detailed statistics from a variety of sources.

In the last 5 years or so, the quality and availability analytical tools has improved significantly and because internet access and engagement has been for the greater part, limited to desktop PC’s and laptops, understanding the behaviour of customers and using this statistical information has been fairly uncomplicated.

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