Posts Tagged ‘mobile marketing’


Understanding Mobile Marketing in today’s World Our Frequently Asked Questions Answered!

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Posted on: in Mobile Marketing The Formula Digital Marketing


With a current market penetration at 51% (as at December 2015) – up from 40% in 2013, an increasing number of South Africans are using Smartphones. The country has been earmarked by technology manufacturers as the next most viable marketplace for Smartphones and this will drive penetration even further in the coming years. Of that 51%, a whopping 95% of Smartphone users use their devices every day for email and web browsing. Mobile marketing, has therefore become something for companies to seriously consider. In this post, we will answer some of the leading questions that our clients ask.

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5 Essential Steps to Launching your New Website

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Posted on: in Website Design The Formula Digital Marketing


Most of us relish the anticipation of proudly introducing to the online world, the company we’ve worked so hard to build. There is an undeniable excitement and satisfaction that comes with showing off our new brand, our products and our services! If however like most people, you don’t work with websites every day, the prospect ...Continue Reading

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Prepare for success in South Africa with mobile content marketing

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Posted on: in Mobile Marketing The Formula Digital Marketing


South Africa is poised to experience a rapid increase in the ownership and use of smartphones in the near future. With a current 31% penetration of smartphones in the country, there is already a great incentive for organisations to seriously begin considering the inclusion of more advanced and diverse mobile marketing tools within their overall marketing strategies.

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The Humble SMS – Still a Highly Effective Mobile Marketing Tool in South Africa

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Posted on: in Mobile Marketing The Formula Digital Marketing


‘Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.’

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Should You Capture Your Customers at First Screen?

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Posted on: in Mobile Marketing The Formula Digital Marketing


Although by now, many business owners and marketers know that they need a responsive, optimised website to cater to their growing mobile customer base, an increasing number are wondering whether a mobile app would be worth the effort and financial investment. Many also wonder whether an app would fit into their marketing strategy. Internationally, where ...Continue Reading

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