Posts Tagged ‘mobile devices’


Understanding Internet Marketing in today’s World | Our Frequently Asked Questions Answered

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Posted on: in Internet Marketing The Formula Digital Marketing


The term ‘Internet Marketing’ incorporates a variety of digital marketing channels such as your website, social media pages, internet adverts, blogs, webinars and so forth. South African businesses within the small-medium business sector have by and large neglected internet marketing, however with so many more South Africans having access to the internet today, every business should have some form of internet marketing strategy in place in order to succeed.

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Understanding Mobile Marketing in today’s World Our Frequently Asked Questions Answered!

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Posted on: in Mobile Marketing The Formula Digital Marketing


With a current market penetration at 51% (as at December 2015) – up from 40% in 2013, an increasing number of South Africans are using Smartphones. The country has been earmarked by technology manufacturers as the next most viable marketplace for Smartphones and this will drive penetration even further in the coming years. Of that 51%, a whopping 95% of Smartphone users use their devices every day for email and web browsing. Mobile marketing, has therefore become something for companies to seriously consider. In this post, we will answer some of the leading questions that our clients ask.

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Keeping up with the Jones’s – is Your Website ‘On-trend’?

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Posted on: in Web Design The Formula Digital Marketing


Web design sells – there is little doubt about that. Often described as the ‘Virtual Shop Window’ of a business, your website should showcase your products and services in a manner which is appealing to your customers. If you fail to achieve this, you run the risk of your prospects going elsewhere to procure what ...Continue Reading

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The 2 Reasons Why Optimising your Website for Mobile is Now Critical

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Posted on: in Mobile Marketing The Formula Digital Marketing


We all knew that sooner or later, mobile phones and tablets would dominate the way we interact online. We just weren’t sure exactly when. That time has now arrived and companies who don’t optimise their websites for mobile search soon, will very shortly be left in the dust of those forward thinking companies who have.

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Does one size fit all for mobile marketing?

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Posted on: in Mobile Marketing The Formula Digital Marketing


According to the Adobe Digital Index, tablets have become the primary device for mobile browsing in the developing world, while the Accenture Mobile Web Watch Internet Usage Survey, has discovered that South Africa and Brazil are ranked as the highest users accessing the internet on mobile devices. In both studies, tablets and smartphones are the devices upon which the research findings have been based.

While smartphones are currently the primary means of access, with the predicted increase in the widespread purchase of cheaper 7 inch tablets which are now available on the market, a growing range of internet enabled devices needs to be considered in marketing – because the dynamics of each differs significantly.

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