Posts Tagged ‘lead generation’


Commit to content marketing and win big!

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Posted on: in Content Marketing The Formula Digital Marketing


The term ‘Content Marketing’ is becoming increasingly familiar to many local businesses in South Africa who have come to understand, based very often on the advice of marketing consultants and other business leaders, that they need to be looking at incorporating content marketing in their overall marketing strategy.

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Decoding Content Marketing | Top 5 Questions

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Posted on: in Content Marketing The Formula Digital Marketing


Marketers around the world are extolling the benefits of content marketing. Business leaders on the other hand are not always entirely sure why they should be investing in this medium. Below we list the top 5 Content Marketing questions most asked by clients and uncover the reasons why you should be seriously considering this form ...Continue Reading

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Taking the ROI Journey in Content Marketing

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Posted on: in Content Marketing The Formula Digital Marketing


80% of business decision-makers and 70% of consumers would prefer to get company information in a series of articles rather than an advertisement.

If you are looking for validation as to why you should either start, or continue with your content marketing efforts, then this statement really confirms the reason why content marketing is a crucial consideration in your overall marketing and sales strategy.

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Getting to Grips with Social Media Marketing Measurement

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Posted on: in Social Media Marketing The Formula Digital Marketing


According to research by technology research company, World Wide Worx, South African business is slowly getting into the Social Media Marketing swing. Many are still not entirely sure what to do with their social media marketing efforts, while others are struggling to come to terms with whether social media marketing is in fact working for them or not.

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