Posts Tagged ‘Infographics’


Commit to content marketing and win big!

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Posted on: in Content Marketing The Formula Digital Marketing


The term ‘Content Marketing’ is becoming increasingly familiar to many local businesses in South Africa who have come to understand, based very often on the advice of marketing consultants and other business leaders, that they need to be looking at incorporating content marketing in their overall marketing strategy.

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Why Images and Videos are Critical to your Internet Marketing Strategy

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Posted on: in Internet Marketing The Formula Digital Marketing


A recent study has found that tweets with images receive 18% more clicks, 89% more favourites, and 150% more retweets than those without, while another source reveals that online articles with images, garner 94% more views that those who have none. These are just two statistics which prove that images and videos are absolutely essential ...Continue Reading

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Decoding Content Marketing | Top 5 Questions

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Posted on: in Content Marketing The Formula Digital Marketing


Marketers around the world are extolling the benefits of content marketing. Business leaders on the other hand are not always entirely sure why they should be investing in this medium. Below we list the top 5 Content Marketing questions most asked by clients and uncover the reasons why you should be seriously considering this form ...Continue Reading

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Marketing Strategies Must Become Mobile-Centric

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Posted on: in Mobile Marketing The Formula Digital Marketing


With a mobile penetration rate in excess of 128%, there are more active SIM cards in South Africa than there are people. To date, some 10 million smartphones have been sold in South Africa and an increasing number of people are using their phones to browse the internet. In addition, Samsung is set to supply ...Continue Reading

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Does Internet Advertising Still Work?

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Posted on: in Internet Marketing The Formula Digital Marketing


Despite the fact that the bulk of marketers worldwide have in recent months readily shunned internet advertising in favour of their current darling ‘content marketing’, we believe that there is still a very valid place in the marketing mix for internet advertising.

Depending on your objectives, your products and services and the habits of your target market, internet advertising may be the best way to grab the attention you need.

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