Posts Tagged ‘content marketing strategy’


Commit to content marketing and win big!

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Posted on: in Content Marketing The Formula Digital Marketing


The term ‘Content Marketing’ is becoming increasingly familiar to many local businesses in South Africa who have come to understand, based very often on the advice of marketing consultants and other business leaders, that they need to be looking at incorporating content marketing in their overall marketing strategy.

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Did you know that you’re an Industry Expert? Now it’s time to share!

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Posted on: in Content Marketing The Formula Digital Marketing


One of the keys to successful content marketing, is your ability to position yourself, or your brand and your organisation as a thought leader, expert or authority within your industry. Your winning content marketing recipe will include: targeted custom, or authored content that is of high value to customers and prospects, delivered regularly via your ...Continue Reading

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Decoding Content Marketing | Top 5 Questions

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Posted on: in Content Marketing The Formula Digital Marketing


Marketers around the world are extolling the benefits of content marketing. Business leaders on the other hand are not always entirely sure why they should be investing in this medium. Below we list the top 5 Content Marketing questions most asked by clients and uncover the reasons why you should be seriously considering this form ...Continue Reading

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5 Steps to a Rock Solid Content Marketing Strategy

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Posted on: in Content Marketing The Formula Digital Marketing


Many people think of content marketing as being limited to web and blog articles and social media. This is not true, so let’s start off with a basic definition of what content marketing actually includes. Content Marketing – more than blogs and Facebook! Content encompasses written, visual or auditory material and includes everything from your ...Continue Reading

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