Posts Tagged ‘brand equity’


The POPI Bill – Impending Doom or a Marketing Opportunity?

featured
Posted on: in Internet Marketing The Formula Digital Marketing


You’ve probably heard about it by now – the POPI Bill – or Protection of Personal Information Bill. Some businesses know that in some vague way, the POPI Bill applies to them, but most believe that only larger organisations such as banks, large retailers, telecoms providers and insurance companies will be affected by the POPI ...Continue Reading

Read more

WHAT? You haven’t optimised your email for mobile yet? C’mon you’re missing out!

businessman
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing remains fairly unchartered territory in South Africa. While some larger organisations have dabbled in a variety of mobile marketing campaigns, most medium size companies and SME’s are still hesitant to fully incorporate mobile marketing as an integral part of their overall marketing strategy. This scenario needs to change however. And for good reason. ...Continue Reading

Read more

5 Steps to a Rock Solid Content Marketing Strategy

content
Posted on: in Content Marketing The Formula Digital Marketing


Many people think of content marketing as being limited to web and blog articles and social media. This is not true, so let’s start off with a basic definition of what content marketing actually includes. Content Marketing – more than blogs and Facebook! Content encompasses written, visual or auditory material and includes everything from your ...Continue Reading

Read more

Mobile Marketing – keep up or lose out

mobi
Posted on: in Mobile Marketing The Formula Digital Marketing


According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

Read more

The 9 P’s that will Pimp your Social Media Marketing

pimp
Posted on: in Social Media Marketing The Formula Digital Marketing


All marketers and many business leaders involved in the marketing function will be au fait with the 4 P’s of marketing, namely Product, Price, Promotion and Place. They form the fundamental basics of a solid marketing approach. While that familiar P’s may apply to the overall marketing function, we’ve drilled down into what you need ...Continue Reading

Read more