Posts Tagged ‘apps’


Content Marketing Doesn’t Work – Is this a fact?

content marketing
Posted on: in Content Marketing The Formula Digital Marketing


Are you engaged in random acts of content marketing, or are you producing content as an alternative form of advertising? These are just two reasons why your content marketing may not be working for you! According to a recent survey ‘B2B Content Marketing Trends 2013‘ – 71.3% of companies are using content marketing for lead ...Continue Reading

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Does one size fit all for mobile marketing?

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Posted on: in Mobile Marketing The Formula Digital Marketing


According to the Adobe Digital Index, tablets have become the primary device for mobile browsing in the developing world, while the Accenture Mobile Web Watch Internet Usage Survey, has discovered that South Africa and Brazil are ranked as the highest users accessing the internet on mobile devices. In both studies, tablets and smartphones are the devices upon which the research findings have been based.

While smartphones are currently the primary means of access, with the predicted increase in the widespread purchase of cheaper 7 inch tablets which are now available on the market, a growing range of internet enabled devices needs to be considered in marketing – because the dynamics of each differs significantly.

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