Did you know that you’re an Industry Expert? Now it’s time to share!

Posted on: in Content Marketing The Formula Digital Marketing

One of the keys to successful content marketing, is your ability to position yourself, or your brand and your organisation as a thought leader, expert or authority within your industry. Your winning content marketing recipe will include: targeted custom, or authored content that is of high value to customers and prospects, delivered regularly via your ...Continue Reading

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3 Simple Steps to Help Identify Social Media Best Practice in Your Business

Posted on: in Social Media Marketing The Formula Digital Marketing

Though most business owners know that social media is effective in boosting the SEO (search engine optimisation) of their website, while enhancing engagement with their clients and prospects, many still struggle with the question of ‘what to post’ as well as ‘when to post’ to their social media networks and this is very often a ...Continue Reading

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Should You Capture Your Customers at First Screen?

Posted on: in Mobile Marketing The Formula Digital Marketing

Although by now, many business owners and marketers know that they need a responsive, optimised website to cater to their growing mobile customer base, an increasing number are wondering whether a mobile app would be worth the effort and financial investment. Many also wonder whether an app would fit into their marketing strategy. Internationally, where ...Continue Reading

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Why Images and Videos are Critical to your Internet Marketing Strategy

Posted on: in Internet Marketing The Formula Digital Marketing

A recent study has found that tweets with images receive 18% more clicks, 89% more favourites, and 150% more retweets than those without, while another source reveals that online articles with images, garner 94% more views that those who have none. These are just two statistics which prove that images and videos are absolutely essential ...Continue Reading

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