Optimise Twitters new Mute Function with these Great Tips!

Posted on: in Social Media Marketing The Formula Digital Marketing

Having completed a limited test period, Twitter has officially started the roll out of its brand new ‘Mute’ function to mobile (iOS & Android) and web app users. The new feature, which will take a few weeks to roll out to all of Twitters users, provides you with the option to stop seeing Tweets and ...Continue Reading

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The Humble SMS – Still a Highly Effective Mobile Marketing Tool in South Africa

Posted on: in Mobile Marketing The Formula Digital Marketing

‘Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.’

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Should I Optimise or Advertise? Striking the Balance between SEO and Online Promotion!

Posted on: in Internet Marketing The Formula Digital Marketing

When clients approach us wanting to increase their sales through internet marketing, we are often asked by the client whether they should invest their budget in their website and search engine optimisation activities, or whether they should look at online advertising for best results.

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Commit to content marketing and win big!

Posted on: in Content Marketing The Formula Digital Marketing

The term ‘Content Marketing’ is becoming increasingly familiar to many local businesses in South Africa who have come to understand, based very often on the advice of marketing consultants and other business leaders, that they need to be looking at incorporating content marketing in their overall marketing strategy.

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