Prepare for success in South Africa with mobile content marketing


mobile-marketing
Posted on: in Mobile Marketing The Formula Digital Marketing

South Africa is poised to experience a rapid increase in the ownership and use of smartphones in the near future. With a current 31% penetration of smartphones in the country, there is already a great incentive for organisations to seriously begin considering the inclusion of more advanced and diverse mobile marketing tools within their overall marketing strategies.

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5 Reasons Why Content Marketing Helps Start-ups Succeed


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Posted on: in Content Marketing The Formula Digital Marketing

There is very little in the world of entrepreneurship that can be quite as hair raising, as launching a start-up business and doing the right things in the beginning to make sure that it succeeds! According to a statement made in 2013, by Trade and Industry Minister Rob Davies, 5 out of 7 new small businesses fail within their first year.

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Optimise Twitters new Mute Function with these Great Tips!


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Posted on: in Social Media Marketing The Formula Digital Marketing

Having completed a limited test period, Twitter has officially started the roll out of its brand new ‘Mute’ function to mobile (iOS & Android) and web app users. The new feature, which will take a few weeks to roll out to all of Twitters users, provides you with the option to stop seeing Tweets and ...Continue Reading

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The Humble SMS – Still a Highly Effective Mobile Marketing Tool in South Africa


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Posted on: in Mobile Marketing The Formula Digital Marketing

‘Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.’

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