Why a Professional Creative Website Matters – Web Development Structure & Design


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Posted on: in Web Development The Formula Digital Marketing

There is often much confusion regarding the difference between website design and website development. Many people think that these two vastly different disciplines are one in the same. While website design deals with the creative aspects of the website such as layout, colour and so forth to capture viewer interest, website development, or the building ...Continue Reading

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Does Your business really need to embrace every new web design trend?


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Posted on: in Web Design, Website Design The Formula Digital Marketing

Answer, simply put “Of cause you do!” Well, that is if you want be competitive in an ever changing online world that is driven by technology and more importantly, consumer demand.

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Understanding Internet Marketing in today’s World | Our Frequently Asked Questions Answered


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Posted on: in Internet Marketing The Formula Digital Marketing

The term ‘Internet Marketing’ incorporates a variety of digital marketing channels such as your website, social media pages, internet adverts, blogs, webinars and so forth. South African businesses within the small-medium business sector have by and large neglected internet marketing, however with so many more South Africans having access to the internet today, every business should have some form of internet marketing strategy in place in order to succeed.

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Understanding Mobile Marketing in today’s World Our Frequently Asked Questions Answered!


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Posted on: in Mobile Marketing The Formula Digital Marketing

With a current market penetration at 51% (as at December 2015) – up from 40% in 2013, an increasing number of South Africans are using Smartphones. The country has been earmarked by technology manufacturers as the next most viable marketplace for Smartphones and this will drive penetration even further in the coming years. Of that 51%, a whopping 95% of Smartphone users use their devices every day for email and web browsing. Mobile marketing, has therefore become something for companies to seriously consider. In this post, we will answer some of the leading questions that our clients ask.

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