Content Marketing – is more, better?


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Posted on: in Content Marketing The Formula Digital Marketing

34.8% of marketers are planning to focus their attention on content marketing in 2013, this up from 18.9% in 2012 according to the recent ’2013 State of Content Marketing Study’ released by Copypress – an online content producer. Read the full report HERE.

With the rise in the realisation that as an important part of the marketing mix, we need to increase our content marketing activities, the danger lies in the rampant belief that more content is better. This is not necessarily the case.

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Social Media Marketing – it’s not a question of ‘if’ – but ‘when’!


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Posted on: in Social Media Marketing The Formula Digital Marketing

Deep down, every business owner and manager responsible for any part of promoting the company image knows one truth – that Social Media is one of those inevitable tools that will have to be incorporated into the marketing mix sooner or later.

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Tips for successful Email Marketing


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Posted on: in Internet Marketing blogroot

Email marketing is the oldest form of online marketing, and it's only gotten more bigger as the use of email increases.

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4 Basic Principles of Web Design


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Posted on: in Internet Marketing blogroot

Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design……. But there are certain ...Continue Reading

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