4 Steps to Building a Solid Opt-in Mobile Subscriber List


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Posted on: in Mobile Marketing The Formula Digital Marketing

Waiting to start mobile marketing until you have a mobile database is impossible – in order to build a mobile marketing database you will need to do some mobile marketing.

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Getting to Grips with Social Media Marketing Measurement


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Posted on: in Social Media Marketing The Formula Digital Marketing

According to research by technology research company, World Wide Worx, South African business is slowly getting into the Social Media Marketing swing. Many are still not entirely sure what to do with their social media marketing efforts, while others are struggling to come to terms with whether social media marketing is in fact working for them or not.

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Is Keyword Optimization in Content Marketing still Relevant?


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Posted on: in Content Marketing The Formula Digital Marketing

Since Google’s most recent update to its algorithms Panda and Penguin, there is much discussion around whether keywords are still a relevant part of SEO and Content Marketing.

Before we continue, it is important to stress that SEO and Content Marketing are not the same thing – but that they do go hand-in-hand. In SEO you ‘write for Google’ taking into account everything that search engines are wanting, while in Content Marketing you are ‘writing for an audience’, ensuring that what you talk about is interesting and relevant to your customers.

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