Getting to Grips with Social Media Marketing Measurement

Posted on: in Social Media Marketing The Formula Digital Marketing

According to research by technology research company, World Wide Worx, South African business is slowly getting into the Social Media Marketing swing. Many are still not entirely sure what to do with their social media marketing efforts, while others are struggling to come to terms with whether social media marketing is in fact working for them or not.

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Is Keyword Optimization in Content Marketing still Relevant?

Posted on: in Content Marketing The Formula Digital Marketing

Since Google’s most recent update to its algorithms Panda and Penguin, there is much discussion around whether keywords are still a relevant part of SEO and Content Marketing.

Before we continue, it is important to stress that SEO and Content Marketing are not the same thing – but that they do go hand-in-hand. In SEO you ‘write for Google’ taking into account everything that search engines are wanting, while in Content Marketing you are ‘writing for an audience’, ensuring that what you talk about is interesting and relevant to your customers.

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4 Great Sources to Help You Understand Your Mobile Market

Understand Your Mobile Market
Posted on: in Mobile Marketing The Formula Digital Marketing

Traditional print advertising is expensive and remains challenging when it comes to accurately determining market engagement, while online marketing campaigns are comparatively cheap and enable the cross-analysis of both engagement and conversion, owing to the availability of detailed statistics from a variety of sources.

In the last 5 years or so, the quality and availability analytical tools has improved significantly and because internet access and engagement has been for the greater part, limited to desktop PC’s and laptops, understanding the behaviour of customers and using this statistical information has been fairly uncomplicated.

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