The 2 Reasons Why Optimising your Website for Mobile is Now Critical

Posted on: in Mobile Marketing The Formula Digital Marketing

We all knew that sooner or later, mobile phones and tablets would dominate the way we interact online. We just weren’t sure exactly when. That time has now arrived and companies who don’t optimise their websites for mobile search soon, will very shortly be left in the dust of those forward thinking companies who have.

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Why You Need to Beat a Short Attention Span with Great Content

attention span
Posted on: in Content Marketing The Formula Digital Marketing

How long is your attention span? If you aren’t sure – take this test to find out.

According to recent statistics, the average human being today has an attention span of roughly 8 seconds. Tweet this

This is one second less than a goldfish and is also down from 12 seconds in 2000. Could it be that our attention span will reduce even further in the coming years?

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To Do Social Media Well, You Must Get Personal!

Posted on: in Social Media Marketing The Formula Digital Marketing

Business is becoming increasingly driven by technology and in many cases – automated. Whether its an email auto response we receive, or a call centre we need to deal with, or even systems that check whether we’re due for a credit increase at the bank – we’re engaging with each other through technology far more than we are personally.

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Quantity vs. Quality – The Best Approach for Internet Marketing

Posted on: in Internet Marketing The Formula Digital Marketing

The debate over whether quantity is preferable to quality applies to virtually every sphere of marketing. In this post, we are going to take a look at how this applies to Internet Marketing. The object of internet advertising is to drive traffic to your website, while social media networking and content marketing fulfil the rest ...Continue Reading

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