Internet Marketing in South Africa – Why are we so slow on the uptake?

Posted on: in Internet Marketing The Formula Digital Marketing

Have you ever tried to find a local service or product online? Chances are you were either disappointed that you couldn’t locate what you were looking for, were appalled by what you did find, or disgusted because no-one bothered to come back to you in response to your online query.

Read more

QR Codes are NOT Redundant!

QR Code Image
Posted on: in Mobile Marketing The Formula Digital Marketing

Although the QR Code has been around for almost 20 years, its use as a marketing tool has only recently started to gain traction in South Africa.

QR Codes have in the past few months, started to crop up everywhere from packaging, to advertising, signage, printed marketing materials and more. An increasing number of consumers are learning what they are and how to use them.

Read more

Taking the ROI Journey in Content Marketing

Posted on: in Content Marketing The Formula Digital Marketing

80% of business decision-makers and 70% of consumers would prefer to get company information in a series of articles rather than an advertisement.

If you are looking for validation as to why you should either start, or continue with your content marketing efforts, then this statement really confirms the reason why content marketing is a crucial consideration in your overall marketing and sales strategy.

Read more

Shouldn’t you be Pioneering Short Video in South Africa?

Posted on: in Social Media Marketing The Formula Digital Marketing

By now you will have undoubtedly heard of Vine – the mobile app that lets you share images and 6 second videos on Twitter. What you may have also heard is that Instagram, an image sharing app which is owned by Facebook, recently launched their video sharing feature which offers 15 second clips.

Read more
«  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19   »