To Curate or Create Content – What Should South Africans be Doing?

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Posted on: in Content Marketing The Formula Digital Marketing

If 87% of buyers say that online content has a major or moderate impact on vendor preference and selection, then why is it that so many South African companies and individuals appear to be disinclined to create and publish valuable content online?

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In Social Media – What is Seen is What is Remembered!

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Posted on: in Social Media Marketing The Formula Digital Marketing

The social media landscape is an ever changing one. New strategies and tactics are constantly being employed in an attempt to grab and retain audience engagement.

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Internet Marketing in South Africa – Why are we so slow on the uptake?

Posted on: in Internet Marketing The Formula Digital Marketing

Have you ever tried to find a local service or product online? Chances are you were either disappointed that you couldn’t locate what you were looking for, were appalled by what you did find, or disgusted because no-one bothered to come back to you in response to your online query.

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QR Codes are NOT Redundant!

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Posted on: in Mobile Marketing The Formula Digital Marketing

Although the QR Code has been around for almost 20 years, its use as a marketing tool has only recently started to gain traction in South Africa.

QR Codes have in the past few months, started to crop up everywhere from packaging, to advertising, signage, printed marketing materials and more. An increasing number of consumers are learning what they are and how to use them.

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