Mobile Marketing – keep up or lose out

Posted on: in Mobile Marketing The Formula Digital Marketing

According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

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The 9 P’s that will Pimp your Social Media Marketing

Posted on: in Social Media Marketing The Formula Digital Marketing

All marketers and many business leaders involved in the marketing function will be au fait with the 4 P’s of marketing, namely Product, Price, Promotion and Place. They form the fundamental basics of a solid marketing approach. While that familiar P’s may apply to the overall marketing function, we’ve drilled down into what you need ...Continue Reading

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Content Marketing Doesn’t Work – Is this a fact?

content marketing
Posted on: in Content Marketing The Formula Digital Marketing

Are you engaged in random acts of content marketing, or are you producing content as an alternative form of advertising? These are just two reasons why your content marketing may not be working for you! According to a recent survey ‘B2B Content Marketing Trends 2013‘ – 71.3% of companies are using content marketing for lead ...Continue Reading

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Viral Internet Marketing Lessons from Cats

featured - cat
Posted on: in Internet Marketing The Formula Digital Marketing

Cats: funny, cute, grumpy, fat, small – the internet and social media is overrun with them. So we ask ourselves – what makes cat related content go viral? What lessons, from this seemingly innocuous shared ‘cat content’, can we learn and incorporate into our internet marketing efforts? Firstly – most of the cat content we ...Continue Reading

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