Can your Customers Dot-Complain? Customer Service Has Gone Social!


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Posted on: in Social Media Marketing The Formula Digital Marketing

Who loves phoning a call-centre? Please raise your hands! No takers? Well this is hardly surprising. While this article is not about call-centres per se, nor about the level of service one typically receives from them, they do epitomise what has happened to the level of service that a broad-spectrum of companies (particularly larger ones) ...Continue Reading

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Mobile Marketing – keep up or lose out


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Posted on: in Mobile Marketing The Formula Digital Marketing

According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

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The 9 P’s that will Pimp your Social Media Marketing


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Posted on: in Social Media Marketing The Formula Digital Marketing

All marketers and many business leaders involved in the marketing function will be au fait with the 4 P’s of marketing, namely Product, Price, Promotion and Place. They form the fundamental basics of a solid marketing approach. While that familiar P’s may apply to the overall marketing function, we’ve drilled down into what you need ...Continue Reading

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Content Marketing Doesn’t Work – Is this a fact?


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Posted on: in Content Marketing The Formula Digital Marketing

Are you engaged in random acts of content marketing, or are you producing content as an alternative form of advertising? These are just two reasons why your content marketing may not be working for you! According to a recent survey ‘B2B Content Marketing Trends 2013‘ – 71.3% of companies are using content marketing for lead ...Continue Reading

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