The POPI Bill – Impending Doom or a Marketing Opportunity?

Posted on: in Internet Marketing The Formula Digital Marketing

You’ve probably heard about it by now – the POPI Bill – or Protection of Personal Information Bill. Some businesses know that in some vague way, the POPI Bill applies to them, but most believe that only larger organisations such as banks, large retailers, telecoms providers and insurance companies will be affected by the POPI ...Continue Reading

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WHAT? You haven’t optimised your email for mobile yet? C’mon you’re missing out!

Posted on: in Mobile Marketing The Formula Digital Marketing

Mobile marketing remains fairly unchartered territory in South Africa. While some larger organisations have dabbled in a variety of mobile marketing campaigns, most medium size companies and SME’s are still hesitant to fully incorporate mobile marketing as an integral part of their overall marketing strategy. This scenario needs to change however. And for good reason. ...Continue Reading

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5 Steps to a Rock Solid Content Marketing Strategy

Posted on: in Content Marketing The Formula Digital Marketing

Many people think of content marketing as being limited to web and blog articles and social media. This is not true, so let’s start off with a basic definition of what content marketing actually includes. Content Marketing – more than blogs and Facebook! Content encompasses written, visual or auditory material and includes everything from your ...Continue Reading

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Can your Customers Dot-Complain? Customer Service Has Gone Social!

Posted on: in Social Media Marketing The Formula Digital Marketing

Who loves phoning a call-centre? Please raise your hands! No takers? Well this is hardly surprising. While this article is not about call-centres per se, nor about the level of service one typically receives from them, they do epitomise what has happened to the level of service that a broad-spectrum of companies (particularly larger ones) ...Continue Reading

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