Decoding Content Marketing | Top 5 Questions


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Posted on: in Content Marketing The Formula Digital Marketing

Marketers around the world are extolling the benefits of content marketing. Business leaders on the other hand are not always entirely sure why they should be investing in this medium. Below we list the top 5 Content Marketing questions most asked by clients and uncover the reasons why you should be seriously considering this form ...Continue Reading

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Decoding Social Media | Top 5 Questions


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Posted on: in Social Media Marketing The Formula Digital Marketing

A presence on social media is something that most businesses are either engaging in, or considering. For those companies that are already active on social media, they may be wondering how they can enhance what they are doing, while companies considering social media, will have a range of questions they need answered before they climb ...Continue Reading

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Marketing Strategies Must Become Mobile-Centric


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Posted on: in Mobile Marketing The Formula Digital Marketing

With a mobile penetration rate in excess of 128%, there are more active SIM cards in South Africa than there are people. To date, some 10 million smartphones have been sold in South Africa and an increasing number of people are using their phones to browse the internet. In addition, Samsung is set to supply ...Continue Reading

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To Succeed in Content Marketing – Nurture an Engaged Audience


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Posted on: in Content Marketing The Formula Digital Marketing

No matter how much outstanding content you create, be it a blog, a video, website content or social media posts – unless that content is being consumed by an audience who cares about and is receptive to your content, you are simply not gaining the full benefit from your hard work. Our first goal is ...Continue Reading

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