Keeping up with the Jones’s 2 – is Your Website ‘on Trend’ in 2017?

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Posted on: in Web Design The Formula Digital Marketing

Web design sells – there is little doubt about that. Often described as the ‘Virtual Shop Window’ of a business, your website should showcase your products and services in a manner which is appealing to your customers. If you fail to achieve this, you run the risk of your prospects going elsewhere to procure what they seek.

Successfully converting prospects to customers via your website is closely associated with two things: Your website design and layout, and your actual written content…your ability to convert visitors to customers. These two key elements of the website should work together to create a satisfying customer experience.

Today however, we will take a look at the design and basic elements of your website and uncover the questions that you should be asking to determine whether what you offer your prospects is on par with current standards. Website design trends are continually evolving and so one needs to constantly review not only your own site, but that of your competitors too, in order to determine whether you are indeed offering a relevant experience for the customer – and one worth returning to!

The Top 10 Latest Trends in Website Design

 Though you may be inclined to want to simply leave design trends in the mind and hands of your website designer, it is imperative to understand what current trends should influence your final decision. It is really less about keeping up with the Jones’s (your competitors) and more about ensuring that you meet the needs and expectations of your target audience.

The following pointers should steer your design and layout considerations:

1. Flat Design
The trend is still towards a flat, more responsive, simpler and easier to use website design – one which includes as little shading and 3D effects as possible. While some people think this is just a fad, we do believe that this trend will inform the basis of all design going forward. For some inspiration, visit AWW Wards . A minimalistic, simplified look that amplifies your content will grab more attention and drive your message home quicker and improve your load speed , user experience… your SEO (search engine optimisation) quality score, your organic search ranking (your find-ability on the web)

2. Mobile Responsive Design

Over 70% of searches are done from Mobile devices therefore your website needs to be designed for mobile users and fine-tuned from there – see what your website looks on a mobile device in this online screen emulator

3. Large Images with Relevant Creative Captions Above the Fold

Using appealing images with strong call to action captions will capture your viewer and thereby getting your audience quickly and easily connect with your company and your services/products.

 4. Creative Colour 

The use of highly defined colour palettes is very much on-trend at the moment. Plenty of white space with the addition of clearcolour icons and shapes are used to define sections, functionalities and messages and this adds a fresh, neat and orderly appeal to the website.

5. The use of ‘White Space’

Also known as ‘negative space’ white space is considered any large blank area of colour (one does not necessarily need to use the colour white) and has long been used by the magazine industry and other leading design oriented industries to help hone focus on specific themes or content. The use of white space and a simple layout is often associated with the perception of modernity and style.

7Bold, Simple Typography

An extended range of fonts are today considered as being ‘web-optimised’ and this has enabled website designers to add creative impact to key messages.

Take a look at the Google Fonts collection for some inspiration.

 8Engaging Headlines

One fact that has remained unchanged over time is that individuals have far more of a habit of gawking at gripping headlines than over used mundane messages. Think about a newspaper headline or magazine front cover. People are engaged by a simple creative appealing message that leads them into detailed content. Using bold, simple typography key messaging should stand out on your website and encourage your prospect to read further.

9. Content Blocking

The use of a grid format in which concise content is placed into blocks which are then accompanied by relevant images has been used as an effective way to draw attention to multiple aspects of a product or service. Rollover effects can be used to reveal additional information, a supporting image or links to more detailed content. For this approach to work however, a logical flow of information needs to be considered and incorporated.

10. Vines, Memes, Videos and Social Media

Audiences today expect variety and they are increasingly being engaged by visual material such as vines, memes, video’s and cool images. In addition, Social Media is set to continue grow as a prominent means of interaction for many individuals. Research has shown that people impulsively want to click a play button when they see one and so a simple introductory video of your product or service is often a great way to engage an individual. Social Media provides a means to share virtually all forms of content and so no content marketing strategy should not ignore Social Media.

When to upgrade?

Knowing that our online world is headed in yet another revolutionary design direction, you may be feeling the need to upgrade your website. Even if you are doing your online marketing right – from blogs to social media, internet advertising and more – without the basis of a RELEVANT, website to convert visitors to customers, you could be undermining your marketing efforts.

As much as a good website designer, such as The Formula, is able to anticipate trends and gear your website design to these trends accordingly, the fact remains that technology is continually evolving and will therefore continue to determine the evolution in how we present ourselves online in order to embrace consumer changing needs.

In addition, if one compares this cost against that of a once-off print advert for example, one soon realises that budget reserved for a new website layout, considering your website is your central marketing asset, will always be budget well spent.

Keeping up with marketing trends is a challenge, but by capitalising on the expertise of a leading digital agency such as The Formula, you can rest assured that your business will remain ahead of the curve in your industry. Give Garth Dahl or Shiraz Khatib a call on 021 556 5661 or email us: info@theformula.co.za – our consultations are always free!

 





 

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