The 9 P’s that will Pimp your Social Media Marketing

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Posted on: in Social Media Marketing The Formula Digital Marketing


All marketers and many business leaders involved in the marketing function will be au fait with the 4 P’s of marketing, namely Product, Price, Promotion and Place. They form the fundamental basics of a solid marketing approach. While that familiar P’s may apply to the overall marketing function, we’ve drilled down into what you need ...Continue Reading

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In Social Media – What is Seen is What is Remembered!

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Posted on: in Social Media Marketing The Formula Digital Marketing


The social media landscape is an ever changing one. New strategies and tactics are constantly being employed in an attempt to grab and retain audience engagement.

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Shouldn’t you be Pioneering Short Video in South Africa?

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Posted on: in Social Media Marketing The Formula Digital Marketing


By now you will have undoubtedly heard of Vine – the mobile app that lets you share images and 6 second videos on Twitter. What you may have also heard is that Instagram, an image sharing app which is owned by Facebook, recently launched their video sharing feature which offers 15 second clips.

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To Do Social Media Well, You Must Get Personal!

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Posted on: in Social Media Marketing The Formula Digital Marketing


Business is becoming increasingly driven by technology and in many cases – automated. Whether its an email auto response we receive, or a call centre we need to deal with, or even systems that check whether we’re due for a credit increase at the bank – we’re engaging with each other through technology far more than we are personally.

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