5 Essential Steps to Launching your New Website in 2018

Posted on: in Content Marketing, Internet Marketing, Web Design, Web Development, Website Design The Formula Digital Marketing

Most of us relish the anticipation of proudly introducing to the online world, the company we’ve worked so hard to build. There is an undeniable excitement and satisfaction that comes with showing off our new brand, our products and our services! If however like most people, you don’t work with websites every day, the prospect ...Continue Reading

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4 Google updates from 2016 all small businesses need to know about

Posted on: in Internet Marketing, Mobile Marketing, Other, Web Design The Formula Digital Marketing

From Possum to Penguin 4, when Google makes a change it can have a massive impact on how easily businesses are found in the company’s search results. So far, 2016 has been one of the most eventful years to date in the search engine optimisation (SEO) industry – largely thanks to a string of major updates ...Continue Reading

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Understanding Internet Marketing in today’s World | Our Frequently Asked Questions Answered

Posted on: in Internet Marketing The Formula Digital Marketing

The term ‘Internet Marketing’ incorporates a variety of digital marketing channels such as your website, social media pages, internet adverts, blogs, webinars and so forth. South African businesses within the small-medium business sector have by and large neglected internet marketing, however with so many more South Africans having access to the internet today, every business should have some form of internet marketing strategy in place in order to succeed.

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Why anticipating the customer experience journey is vital for online marketing success

Posted on: in Internet Marketing The Formula Digital Marketing

The competition to capture and retain customers is both greater and more challenging today than ever before. Where in the past a large, well designed newspaper advert and a television or radio advert was almost certain to make you stand out, it is far more difficult to achieve the same impact today because of the ...Continue Reading

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