Mobile Marketing – keep up or lose out

mobi
Posted on: in Mobile Marketing The Formula Digital Marketing


According to a recent global survey released by Nielsen, mobile advertising according to 37% of respondents,  remains the least trusted form of promotion, while the recommendations from friends and family (also known as earned media) is with a whopping 84%, the most trusted form of promotion. Online advertising mediums meanwhile, continue to earn the trust ...Continue Reading

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Your Top 10 Mobile Marketing Questions Answered

Mobile marketing
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing has not yet achieved much popularity in South Africa. For the most part, it is financial services, such as insurance and banking, as well as retail companies that have adopted mobile marketing as part of their overall marketing strategy.

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QR Codes are NOT Redundant!

QR Code Image
Posted on: in Mobile Marketing The Formula Digital Marketing


Although the QR Code has been around for almost 20 years, its use as a marketing tool has only recently started to gain traction in South Africa.

QR Codes have in the past few months, started to crop up everywhere from packaging, to advertising, signage, printed marketing materials and more. An increasing number of consumers are learning what they are and how to use them.

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The 2 Reasons Why Optimising your Website for Mobile is Now Critical

mobilization
Posted on: in Mobile Marketing The Formula Digital Marketing


We all knew that sooner or later, mobile phones and tablets would dominate the way we interact online. We just weren’t sure exactly when. That time has now arrived and companies who don’t optimise their websites for mobile search soon, will very shortly be left in the dust of those forward thinking companies who have.

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