The Humble SMS – Still a Highly Effective Mobile Marketing Tool in South Africa

mobi-main
Posted on: in Mobile Marketing The Formula Digital Marketing


‘Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.’

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Should You Capture Your Customers at First Screen?

theFormula
Posted on: in Mobile Marketing The Formula Digital Marketing


Although by now, many business owners and marketers know that they need a responsive, optimised website to cater to their growing mobile customer base, an increasing number are wondering whether a mobile app would be worth the effort and financial investment. Many also wonder whether an app would fit into their marketing strategy. Internationally, where ...Continue Reading

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Marketing Strategies Must Become Mobile-Centric

featured
Posted on: in Mobile Marketing The Formula Digital Marketing


With a mobile penetration rate in excess of 128%, there are more active SIM cards in South Africa than there are people. To date, some 10 million smartphones have been sold in South Africa and an increasing number of people are using their phones to browse the internet. In addition, Samsung is set to supply ...Continue Reading

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WHAT? You haven’t optimised your email for mobile yet? C’mon you’re missing out!

businessman
Posted on: in Mobile Marketing The Formula Digital Marketing


Mobile marketing remains fairly unchartered territory in South Africa. While some larger organisations have dabbled in a variety of mobile marketing campaigns, most medium size companies and SME’s are still hesitant to fully incorporate mobile marketing as an integral part of their overall marketing strategy. This scenario needs to change however. And for good reason. ...Continue Reading

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