4 Google updates from 2016 all small businesses need to know about

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Posted on: in Internet Marketing, Mobile Marketing, Other, Web Design The Formula Digital Marketing


From Possum to Penguin 4, when Google makes a change it can have a massive impact on how easily businesses are found in the company’s search results. So far, 2016 has been one of the most eventful years to date in the search engine optimisation (SEO) industry – largely thanks to a string of major updates ...Continue Reading

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Understanding Internet Marketing in today’s World | Our Frequently Asked Questions Answered

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Posted on: in Internet Marketing The Formula Digital Marketing


The term ‘Internet Marketing’ incorporates a variety of digital marketing channels such as your website, social media pages, internet adverts, blogs, webinars and so forth. South African businesses within the small-medium business sector have by and large neglected internet marketing, however with so many more South Africans having access to the internet today, every business should have some form of internet marketing strategy in place in order to succeed.

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Why anticipating the customer experience journey is vital for online marketing success

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Posted on: in Internet Marketing The Formula Digital Marketing


The competition to capture and retain customers is both greater and more challenging today than ever before. Where in the past a large, well designed newspaper advert and a television or radio advert was almost certain to make you stand out, it is far more difficult to achieve the same impact today because of the ...Continue Reading

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Should I Optimise or Advertise? Striking the Balance between SEO and Online Promotion!

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Posted on: in Internet Marketing The Formula Digital Marketing


When clients approach us wanting to increase their sales through internet marketing, we are often asked by the client whether they should invest their budget in their website and search engine optimisation activities, or whether they should look at online advertising for best results.

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