Why anticipating the customer experience journey is vital for online marketing success

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Posted on: in Internet Marketing The Formula Digital Marketing


The competition to capture and retain customers is both greater and more challenging today than ever before. Where in the past a large, well designed newspaper advert and a television or radio advert was almost certain to make you stand out, it is far more difficult to achieve the same impact today because of the ...Continue Reading

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Should I Optimise or Advertise? Striking the Balance between SEO and Online Promotion!

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Posted on: in Internet Marketing The Formula Digital Marketing


When clients approach us wanting to increase their sales through internet marketing, we are often asked by the client whether they should invest their budget in their website and search engine optimisation activities, or whether they should look at online advertising for best results.

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The 7 Top Strategies used by Internet Marketing Winners

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Posted on: in Internet Marketing The Formula Digital Marketing


Here at The Formula, we often refer to your website as being the central and most critical component of your digital marketing strategy. All the internet marketing tools that you do engage, should ultimately refer prospects and customers to your website, where they can find a wealth of valuable information and a reason to take ...Continue Reading

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Why Images and Videos are Critical to your Internet Marketing Strategy

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Posted on: in Internet Marketing The Formula Digital Marketing


A recent study has found that tweets with images receive 18% more clicks, 89% more favourites, and 150% more retweets than those without, while another source reveals that online articles with images, garner 94% more views that those who have none. These are just two statistics which prove that images and videos are absolutely essential ...Continue Reading

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