To Succeed in Content Marketing – Nurture an Engaged Audience

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Posted on: in Content Marketing The Formula Digital Marketing


No matter how much outstanding content you create, be it a blog, a video, website content or social media posts – unless that content is being consumed by an audience who cares about and is receptive to your content, you are simply not gaining the full benefit from your hard work. Our first goal is ...Continue Reading

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5 Steps to a Rock Solid Content Marketing Strategy

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Posted on: in Content Marketing The Formula Digital Marketing


Many people think of content marketing as being limited to web and blog articles and social media. This is not true, so let’s start off with a basic definition of what content marketing actually includes. Content Marketing – more than blogs and Facebook! Content encompasses written, visual or auditory material and includes everything from your ...Continue Reading

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Content Marketing Doesn’t Work – Is this a fact?

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Posted on: in Content Marketing The Formula Digital Marketing


Are you engaged in random acts of content marketing, or are you producing content as an alternative form of advertising? These are just two reasons why your content marketing may not be working for you! According to a recent survey ‘B2B Content Marketing Trends 2013‘ – 71.3% of companies are using content marketing for lead ...Continue Reading

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To Curate or Create Content – What Should South Africans be Doing?

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Posted on: in Content Marketing The Formula Digital Marketing


If 87% of buyers say that online content has a major or moderate impact on vendor preference and selection, then why is it that so many South African companies and individuals appear to be disinclined to create and publish valuable content online?

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