The Equation for Engaging Content

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Posted on: in Content Marketing The Formula Digital Marketing


We live in the Digital Age where people are literally accosted with an extraordinary quantity and variety of information every day.

We know that content marketing is important and that we have to do it. But with so much competing information out there – what makes you stand out? Is your content of a quality worth reading?

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5 Reasons Why Content Marketing Helps Start-ups Succeed

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Posted on: in Content Marketing The Formula Digital Marketing


There is very little in the world of entrepreneurship that can be quite as hair raising, as launching a start-up business and doing the right things in the beginning to make sure that it succeeds! According to a statement made in 2013, by Trade and Industry Minister Rob Davies, 5 out of 7 new small businesses fail within their first year.

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Commit to content marketing and win big!

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Posted on: in Content Marketing The Formula Digital Marketing


The term ‘Content Marketing’ is becoming increasingly familiar to many local businesses in South Africa who have come to understand, based very often on the advice of marketing consultants and other business leaders, that they need to be looking at incorporating content marketing in their overall marketing strategy.

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Lead the Field with your own Mobile Short Video Productions

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Posted on: in Content Marketing The Formula Digital Marketing


Short video’s used for branding and promotion are becoming an increasingly popular and important aspect of content marketing. According to Cisco, video will account for 69% of all consumer traffic by 2017, while the latest figures tell us that every 5 tweets on Twitter contain a Vine link, Instagram videos enjoy twice the engagement of ...Continue Reading

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