From Possum to Penguin 4, when Google makes a change it can have a massive impact on how easily businesses are found in the company’s search results.
So far, 2016 has been one of the most eventful years to date in the search engine optimisation (SEO) industry – largely thanks to a string of major updates from Google that have affected both the way search results are displayed and how web pages are indexed and ranked.
Do you know if your organic search rankings have changed? If not, have a look, you may have slipped away into oblivion!
In case you missed the updates, here are some of the key changes that have taken place in 2016 – and what they might mean for your search marketing strategy.