4 Google updates from 2016 all small businesses need to know about


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Posted on: in Internet Marketing, Mobile Marketing, Other, Web Design The Formula Digital Marketing

From Possum to Penguin 4, when Google makes a change it can have a massive impact on how easily businesses are found in the company’s search results. So far, 2016 has been one of the most eventful years to date in the search engine optimisation (SEO) industry – largely thanks to a string of major updates ...Continue Reading

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Why a Professional Creative Website Matters – Web Development Structure & Design


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Posted on: in Web Development The Formula Digital Marketing

There is often much confusion regarding the difference between website design and website development. Many people think that these two vastly different disciplines are one in the same. While website design deals with the creative aspects of the website such as layout, colour and so forth to capture viewer interest, website development, or the building ...Continue Reading

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Does Your business really need to embrace every new web design trend?


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Posted on: in Web Design, Website Design The Formula Digital Marketing

Answer, simply put “Of cause you do!” Well, that is if you want be competitive in an ever changing online world that is driven by technology and more importantly, consumer demand.

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Understanding Internet Marketing in today’s World | Our Frequently Asked Questions Answered


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Posted on: in Internet Marketing The Formula Digital Marketing

The term ‘Internet Marketing’ incorporates a variety of digital marketing channels such as your website, social media pages, internet adverts, blogs, webinars and so forth. South African businesses within the small-medium business sector have by and large neglected internet marketing, however with so many more South Africans having access to the internet today, every business should have some form of internet marketing strategy in place in order to succeed.

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