WHO WE ARE
We are "fanatical digital marketers" and therefore helping people and their organisations optimise business opportunities through the implementation of intuitive, imaginative and integrated traditional & digital marketing strategies is only a pleasure.
The focus is on optimising returns on all your Digital Marketing & Advertising spend, while creating an experience worth returning to.
The FORMULA (Est.1995 in Cape Town) is a full service Digital Marketing Agency bringing all your marketing needs together from Conceptualisation, Branding,Strategy, Website Design, Mobile Design, Website Development, Search Engine Marketing, Mobile Marketing, Social Media Marketing, Email Marketing, Content Marketing, Online Advertising, Mobile App Design & Development, Viral Marketing, Content Managed Solutions, CRM, to Traditional Marketing services like DTP - brochures, flyers and print, by providing holistic solutions.
We pride ourselves on providing personalised attention and an individualised digital marketing solution that is specifically geared to achieving our client's goals. Our service model ensures that we are able to deliver digital marketing solutions and services that are intuitive, imaginative and integrated, all with the aim to achieve a favourable ROI.
Our team can be described as a 'Community of Digital Marketing and Website Design Specialists' dedicated to providing clients with a memorable service that is based on service excellence and our ability to work in partnership with our clients to help them achieve success.
What We Do Overview ...
By intuitively staying abreast with current and innovative trends and technological advances, The Formula ensures that our digital marketing solutions are technically robust and designed to ensure the highest level of target market acceptance and efficiency which cater to the multitude of considerations that a digital solution demands.
What We Do continued ...
What We Do
Traditional Marketing - Design / Print
How We Do It
It is folly to engage on a journey with an outdated map and inappropriate gear – or with none at all. How would you know how to reach your destination and how would you be able to calculate what it would cost to get there.
The same can be said of the marketing process. A Strategic understanding and a Marketing Plan of how you intend to reach your marketing destination will ensure a smoother journey where your Return on Investment (ROI) can be calculated and understood.
Our Marketing Strategy and Management service is the foundation upon which we advise the digital and traditional marketing services that we provide.
How We Do It
1. Strategic Consultation
Our initial consultation enables us to gain a solid understanding of your marketing objectives. With this information we are able to conceptualise and present a practical marketing strategy that is designed to achieve the results you seek. Within this process we advise the most appropriate and cost efficient marketing tools and services in line with your expectation and budget.
2. Viability Assessment
The Viability Assessment is an imperative service that The Formula highly recommends. Each and every client marketing need is scrutinized to determine whether the required marketing tool will indeed achieve the results our client seeks. Whether digital marketing, traditional marketing tool or a combination is most suitable, we advise the solution that will achieve the best results for our client and are able to demonstrate the projected viability of our recommendation.
How We Do It
3. Market Analysis
The Formula is experienced in successfully speaking to market segments through delivering appropriate messages that garner tangible results for our clients. By understanding your competitive landscape, we are able to place your company in a leading position through identifying your point of difference and communicating this in a manner that will attract more customers and increase conversion rates from the browsing stage to a confirmed sale.
4. Content & Communication Strategy
Consistent messaging and marketing efforts are the cornerstone to success. By creating and following a solid Before the Brand marketing process – or Content and Communication strategy, you are able to not only deliver the messages that your target market wants to hear, but also entrench a brand personality so fundamental to creating a memorable, long term level of brand awareness.
How We Do It
5. Marketing & Sales Plan
An intuitive, imaginative and integrated Marketing Plan is an asset to any business. The Formula has the experience to strategize, compile and implement a detailed, solid Marketing plan for your business. This document is your marketing ‘Game Plan’ and is an important benchmark when you wish to calculate the success of your marketing activities and your Return on Investment (ROI).
The Formula is able to manage the implementation and roll out of the Marketing Plan from the development of your Marketing Message, or Content and Communication Strategy through to the professional development of both online and offline marketing tools and the delivery of your Marketing Message through the appropriate media channels. We work in synergy with your team to ensure that any influx of response from your marketing tools can be effectively managed within your organisation.
How We Do It
7. Measurement and Maintenance
The Formula is flexible to manage single campaigns on your behalf, or provide a full scale Marketing Management service in which we act as your outsourced marketing department. In addition, we are able to provide statistical reporting regarding market response to any given marketing campaign. In order for any marketing campaign to be successful, it needs to be closely managed.